Audience

This Prezi is taken from a teaching resource and explains the basics of Primary and Secondary audiences:




Our Primary Audience is teenagers. The genre of our film is teenage drama and the target audience is 15+ teenagers. We decided that it would be 15+ because the film would contain mature themes such as running away, and would contain explicit language. We wanted to create a teenage drama because we felt it could relate to a wide audience and therefore the popularity of the film would increase.


Our Secondary Audience is the teenagers parents. We created a film that would be an older family friendly. The film opening is suitable for a family with teenagers therefore the parents would be the secondary audience. They would be the secondary audience because they would not be our main target audience but would still be viewers and consumers and again increase the number of views.